In keeping with Z/Yen's principles of: "enhancing reward, reducing risk, and increasing certainty” we offer an innovative machine learning-driven service that delivers strategic foresight and anticipatory thinking in real-time, automated Horizon Scanning for strategic planners, investment managers, marketors, risk managers, researchers, and others.
Z/Yen's horizon scanning combines an automated tool and curated content with our analysts. We make use of a cognitive computing system that includes data mining, natural language processing, and pattern recognition to identify weak signals, emerging trends, and future uncertainties.
As an example, see a United Nations' Sustainable Development Goals (SDGs) tracker, horizon-scanner, we built to scan Long Finance Perspectives (on the home page – www.longfinance.net), here https://zyen.shapingtomorrow.com/challenges/list/18, and below. You can see the 17 SDGs as boxes, positioned based on 'intensity' (the scale of interest in economic terms), 'tipping point' (what dates are most mentioned), and 'new content' (the amount of forward-looking news).
If you click on one of the boxes, e.g. Responsible Consumption and Production (12) - https://zyen.shapingtomorrow.com/challenges/list/18?challenge=1622 – you then get the forward-looking articles on the subject, curated from some 33,000 sources at the moment, so it’s not a ‘Google search’. You might also click on an article, e.g.
And realise it’s actually a summary of a key point in the article using our machine learning, not a copy of the headline, which in this case is “While it targets Alberta’s oil industry, HSBC gets back in business with Saudi Arabia”.
Naturally, we track a wide number of ‘horizons’ at Z/Yen, e.g. technology - https://zyen.shapingtomorrow.com/challenges/list/20 - and financial services - https://zyen.shapingtomorrow.com/challenges/list/17.
Perspectives are a prominent example of the uses of the Automated Horizon Scanning Service, allowing you to easily visualise the changes and intensity of your interested subjects.