Z/Yen is exploring the nature of sales & marketing activity to provide a comparative tool for industry professionals. This will enable participants to benchmark the commitment that their company makes to this area compared to the rest of the market.
The Z/Yen Sales & Marketing Benchmark is built up from data supplied by many participants who have completed this survey since 2003. The structure of the survey is designed to explore the allocation of marketing expenditure alongside information on the sales focus of the business.