Professional Services

Risk/reward management is core to effective business development. Z/Yen works to provide business development consultancy to professional services firms. Z/Yen also works with its strategic partner, Jaffe Associates, in North America and Europe and has huge experience in working in partnership cultures to achieve results.

Our clients are management teams who are serious about improving their firms' performance. We help them to generate and agree strategic options and then design the structures and processes to help implement strategy. Areas of specialisation include: the effectiveness of business development organisation and processes, client relationship management programmes and post-merger integration relating to the marketplace.

Clients come to us to: develop their corporate and practice area business strategies, improve or implement client relationship programmes, develop and implement their marketing campaigns and to undertake media relations drawing on our experience of the industry in which professional firms operate. Assignments include:

  • developing client relationship programmes for professional firms;
  • devising marketing programmes for law firms, a stock exchange, an accounting firm;
  • post-merger integration of business development functions;
  • initiating sector focused marketing programmes;
  • developing, launching and managing an international image and corporate identity system;
  • formulating marketing policies for firms that incorporate their strategic directions;
  • launching a new office grouping;
  • developing an internal new product investment programme;
  • reviews of marketing operations for law and accounting firms and a major professional body;
  • increasing the standard of service and value for money firms receive from external marketing service suppliers by creating an extensive audit process, service benchmarks and an approved supplier status

Our team are experienced business development professionals, who know how to help firms who are serious about getting results. Some of our professional services clients include:

  • (ABLE) Association of Business Lawyers in Europe
  • Avenade
  • Argles Burstow Stoneham
  • Brobeck Hale & Dorr International
  • Chantrey Vellacott DFK
  • Corporation of London
  • Deloitte & Touche
  • Dewey Ballantine
  • Holme Roberts & Owen
  • Institute of Chartered Accountants of England & Wales
  • KPMG
  • Kroll
  • Linklaters & Alliance
  • Nexia International
  • Nomura International plc
  • PricewaterhouseCoopers
  • RFA Associates
  • Wolff Olins
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