Robert Pay

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Business Adviser

Rob has extensive experience in both professional and financial services. His chief interest is building both business and brand for know-how rich businesses.

His roles have included being a Marketing Manager for a "Big Four" banking and securities practice, and a seven year stint as the Global Chief Marketing Officer of leading international law firm, Clifford Chance. He was Head of Marketing at the London Stock Exchange where he was responsible for the marketing launch of AIM, the smaller companies' market, on whose Board he served; he developed a successful marketing campaign aimed at attracting foreign issuers to London; and marketing of introduction of order-driven trading. He then ran the European arm of a US-based professional services consulting firm for several years before moving back in-house as Global Marketing Director of BSI Management Systems where he introduced an NPD process, and refocused the global marketing function on new product development. Immediately prior to relocating to the United States he was the Chief Marketing Officer for European law firm Taylor Wessing, where he worked with Z/Yen to create the Global IP Index.

Rob has been an associate of Z/Yen since 1998 and has worked on a number of assignments including:

  • Studies sponsored by the DTI into investment trends in smaller quoted companies;
  • An analysis of the market for an OTC derivatives business of a major investment bank;
  • An analysis of and recommendations on a regulatory and commercial trading issue for a major European equities exchange;
  • Contributed to the 2011 Z/Yen report on capacity exchanges;
  • A review of membership communications for a major professional body;
  • Developing a business development process and marketing plans for a publicly quoted corporate services firm;
  • Work for the Corporation of London on promoting London as a financial centre;
  • Research design and interviewing senior executives for various Z/Yen benchmarking studies.

Since moving to New York, Rob has undertaken a number of interim management roles for professional services roles and working on market related projects. He is currently designing a relationship management program for a global professional services firm specializing in turnaround and business advisory services.

Rob graduated from Oxford University in History and modern languages, and has an MBA with distinction from City University Business School together with the Market Research Society Diploma (Distinction) and the Communication Advertising & Marketing Foundation Diploma. He speaks fluent French and German and intermediate level Spanish.

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