Linyun Qiu worked at HSBC China in Beijing, Shanghai and Hong Kong for three years after completing her Bachelors and Masters education in Nottingham and London. In 2014, she returned to London to pursue an MBA at Cass Business School with a focus on digital strategy. To gain more insights into the consulting business, she worked with PCG Entertainment on a market research consulting project with facilitation from Z/Yen during the summer. She has performed detailed analysis on Chinese leisure, entertainment and media market outlooks. With influence from both British and Chinese environments, she enjoys watching Chinese and British dramas, jogging along canals and playing the piano during her spare time.