Income Growth & Retention: Briefing & Discussion
Seminar
With Thanks To Our Event Sponsor:
Agenda
Our recent double feature in Charity Finance highlighted the use of predictive techniques, such as Support Vector Machine (SVM) to rejuvenate lapsed donors/members, prevent lapses and thus boost regular income, with only limited extra cost and effort. In other sectors, SVMs have been used successfully, for example in healthcare to spot early stage cancer and heart disease on scans; in financial services to separate out potentially anomalous transactions amongst a plethora of regular trades; in the media to predict television viewing figures and on-line hit rates. It seemed likely to us that the Civil Society sector, with its own types of "big data", could boost income and retain donors/members with such tools. So it has proved.
Within the Civil Society community there is a great tradition of sharing experience and ideas. We think these case studies and suggestions make a fantastic starting point for Civil Society leaders to meet and share their various work and experience in these areas. To that end, we'd like to invite you to join us for an afternoon symposium, to be chaired by Ian Theodoreson. After a brief presentation from Ian Harris, Director of Z/Yen Group, there will be panel-style discussion enabling all participants to make comments and/or ask questions.
Date
Wednesday, 26 June 2013
Time
15:30 - 17:00 BST
Cost
Free
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Speaker(s):
-
Ian Harris
-
Ian Theodoreson
Location
Z/Yen Group (St Helen's Place)
41 Lothbury
London
EC2R 7HG
