Owning Your Place In A 21st Century Economy

The year of the pandemic has also been the year of the young investor, with both established platforms and challenger apps seeing an upsurge in millennial customers. In her forthcoming book ‘Own It’, Iona Bain makes the case for why her generation can and must invest its way to a better future. She asks whether you can invest for your first home, advises how to ‘woke up’ your pension, examines the FIRE movement, and navigates the tricky waters of robo advice, free trading, and influencers pushing forex and Bitcoin. Come and find out what makes young investors tick today!


Iona Bain is a financial writer, blogger, speaker, commentator and broadcaster. I founded the Young Money Blog in 2011 and am now widely considered the UK's go-to voice on millennial money. She is a regular presence on TV and radio, and am quoted frequently in national and online press. She is a writer for the FT Money section in the Financial Times and she recently became Money Hacker in residence at BBC Radio 1’s Life Hacks show, regularly broadcasting money advice to young people across the UK.

Recent online appearances include VICE UK, Vogue UK and Refinery 29, while her journalism and commentary has appeared extensively in national and Scottish titles, including the Times, Sunday Times, Daily Telegraph, Daily Mail, Independent, New Statesman, Scotsman, Herald and Spectator.

Iona was shortlisted for a UK Press Award in 2020, where she was nominated by Women in Journalism for the Georgina Henry Award, and she was named IPSE’s Freelancer of the Year in 2018. She was named one of Onalytica’s top 20 most influential women in finance in 2019.

Friday, 22 January 2021

12:00 - 12:45 GMT


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    Iona Bain
    Writer, Speaker, Broadcaster & Blogger Specialising In Young Finances
    Young Money
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    Professor Michael Mainelli
    Executive Chairman
    Z/Yen Group