Over 80 people attended the conference, sponsored and organised by Reuters and held at the Reuters building in London’s Docklands. National and local politicians, e.g. Chris Huhne MP, the Liberal Democrats’ Shadow Minister for the Environment, and Nicky Gavron, Deputy Mayor of London, kindly came to lend moral support. The objective of the conference was to assure a shared direction for the London Accord and to help investment research teams understand some of the viewpoints of scientists, academics, government and NGOs. For investment research teams, accustomed to working on their own, starting a project with so many people talking to them at such an early stage was daunting. In the event, many research team members found it exhilarating not just to talk with a wider community, but also their colleagues in competitive firms.