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Your community builds and sustains your business. Through Z/Yen CommunityZ we develop, encourage and support community interaction with stakeholders: employees, customers, suppliers, peer organisations and even like-minded thinkers and doers. As the City of London’s leading commercial think tank, we believe that community building facilitates knowledge sharing, encourages innovation and enables the development of sound strategies to achieve objectives. We have founded and manage a range of active communities; featuring online activities such as websites, blogs, competitions and surveys; and real world events, such as conferences, colloquies, round table discussions and report launches.

Communities share a number of characteristics – a common history, shared knowledge, common practices, co-location in space and time, common action and a shared vision of the future (Ian Harris and Michael Mainelli, (2011) The Price of Fish, p. 99, Nicholas Brealey Publishing). Stronger communities also have a common purpose, shared locations, common timeframes, structured links to other communities and a common cultural context. Z/Yen CommunityZ puts in place the strategies, technology and processes that organisations need to establish a successful community. Z/Yen helps organisations to strengthen community ties with tailored approaches for each one. Where necessary, we build customised technologies to ensure that solutions are tailored to specific needs. Having provided the relevant community building tools, Z/Yen can manage and maintain community engagement, for example:

  • initiating and running Long Finance. Z/Yen manages an active community of more than 3,000 members, which is researching ways in which to implement long-term thinking across a global network of people;
  • sharing knowledge through The London Accord: Z/Yen’s CommunityZ enables a dialogue between financial services and policy makers on market-based approaches to sustainability by providing free access to over 250 reports on finance and environmental, social & governance issues, shared by 50 contributing organisations;
  • building and running a community benchmark of IT costs for the Charity IT Leaders;
  • creating and supporting easy to use financial recording and reporting systems for branch-based not-for-profit membership organisations;
  • providing strategic advisory services for many Gresham College events, including securing high profile speakers for a number of events including the annual Sir Thomas Gresham Docklands lecture.


Z/Yen’s CommunityZ work can include some or all of the following:

  • market research or cause-related research;
  • development of social media strategies and platforms;
  • games-based events to facilitate intellectual discovery and innovative thinking;
  • commissioning and publishing tailored research both on and offline;
  • helpdesk and care line support services;
  • convening workshops and conferences;
  • building tools and models of use to the specific community;
  • benchmarking communities.


Z/Yen CommunityZ is about the successful design, building and management of stakeholder communities. Z/Yen welcomes discussion with any organisation that seeks to improve its performance and achieve its goals by enhancing and strengthening its community network.

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