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Get more from your data with Predictive Analytics: Intensive New Half Day Courses for Civil Society Leaders

Course Dates:

Tuesday, 14:00-17:30, 24 March 2015 - BOOKINGS NOW CLOSED

Tuesday, 09:30-13:00, 21 April 2015

Thursday, 09:30-13:00, 11 June 2015

Tuesday, 14:00-17:30. 21 April 2015 

Accessible ways to get more value from your data

Tools and techniques that help businesses get more value from even incomplete or patchy data are now freely available and accessible to all Civil Society organisations. Attend this intensive course to find out in just half a day, what you need to know about these analytical techniques, how they are being used and what questions you should ask to start using them in your organisation now.

PLUS: Gain practical experience on the associated course on Basics of Predictive Analytics.

This successful client training programme is newly available to Civil Society organisations of all sizes and kinds. Learn how you can:

  • improve donor and member income and retention,
  • reduce volumes of unsuccessful contacts,
  • predict the effectiveness of grant making,
  • reduce errors and manual input in transaction processing.

Who are these courses for? 

There are two types of course available, which can be booked independently or together.

The Appreciation Course is designed for senior managers and information leaders in Civil Society who want to appreciate how predictive analytics could help them create more value from their data. Participants don’t need to be mathematics or software experts. The course explains why they need to know about predictive analytics and tells them what they need to know to ask the right questions and understand the answers.

The Basics Course is also suitable for those who might attend the Appreciation Course, as well as information professionals who want to revise and/or start using these techniques in earnest.

What will you learn?

Each course is run as a workshop, with some presentations, but also games, simulations and practical exercises. Courses have no more than 10 participants who work in groups where discussion and shared learning is encouraged.

The Appreciation Course covers:

  • What is predictive analytics and examples of how it has helped civil society organisations
  • Strengths and weaknesses of different platforms
  • Charity problem solving using data
  • Preventing lapses among members and donors
  • Techniques for portfolio analysis
  • Common mistakes in utilising data for decision making
  • How to work with simulation and modelling
  • Application of predictive analytics to Marketing - business effectiveness
  • Limitations of Predictive Analytics

The Basics Course will have you building models and making predictions, using real data from medical and charity scenarios. You will leave able to access predictive analytics tools and use them to explore your data.

Course Leaders

The course is led by Z/Yen’s Civil Society Sector Leads: Ian Harris and Mary O’Callaghan. With more than 4 decades of Civil Society experience between them, Ian and Mary have been in the forefront of developing Predictive Analytics for clients in that time.


Course Leaders

Mary O'Callaghan
Sector Lead

Ian Harris, Director



Z/Yen Group Limited, 90 Basinghall Street, London, EC2V 5AY (Directions)


Booking (via Eventbrite)