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Long Finance: Enduring Value

02010 Conference
Monday, 01 February 02010
The Willis Building, 51 Lime Street, London EC3M 7DQ

AGENDA
11:45 to 14:30

11:45-12:29	Reception with sandwich lunch
12:30–12:33	Welcome Duncan Holmes, Director, Willis FINEX Professional Risks
12:33-12:45	Long Finance: Made From Real Money Professor Michael Mainelli, Executive Chairman, Z/Yen Group
12:46–12:49	Interlude 1 Ian Harris, Managing Director, Z/Yen Group
12:50-13:26	Panel - The Long Now – Long-Term Thinking And Responsibility In The Framework Of The Next 10,000 Years Brian Eno, Director, The Long Now Foundation Origins Alexander Rose, Executive Director, The Long Now Foundation Now Stewart Brand, Co-Chairman, The Long Now Foundation Chair: Faisal Islam, Economics Correspondent, Channel 4 News WATCH VIDEO DOWNLOAD AUDIO FILE*
13:27–13:28	Eternal Brevity 1 – “In Search of the Eternal Coin: A Long Finance View of History” Dr Malcolm Cooper, Official Historian, Long Finance
13:29–13:31	Ultrahedge – The Director’s Rough Cut Steve McDowell, CEO, iBall TV
13:32-14:21	Panel – Enduring Value: The Eternal Coin Edward Bonham Carter, Chief Executive, Jupiter Asset Management Professor Sir Roderick Floud, Provost, Gresham College Bernard Lietaer (Terra presentation and Terra paper) Co-Founder, Access Foundation Chair: Faisal Islam, Economics Correspondent, Channel 4 News
14:21–14:23	Finance Short 1 – “Time to Stop Betting the House: Mortgages, Resilience and the Long Finance” David Steven, Founder & Editor, Global Dashboard
14:24-14:28	Interlude 2 Ian Harris, Managing Director, Z/Yen Group
14:29–14:30	Close Professor Michael Mainelli, Executive Chairman, Z/Yen Group WATCH VIDEO DOWNLOAD AUDIO FILE*

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Media Coverage

Mick James, " Long Finance initiative looks for new answers to old questions", Consultant-News.com (4 April 2010).
Nicole Blackmore, " "FSA loan rules will crack in a crunch", Money Marketing (4 February 2010).
Financial Services Club Blog, "The Long Now of Finance, Part Three" (4 February 2010).
Financial Services Club Blog, "The Long Now of Finance, Part Two" (3 February 2010).
London Evening Standard, "City Spy: Singalong gives Willis and Brian Eno the blues..." (3 February 2010).
Financial Services Club Blog, "The Long Now of Finance" (2 February 2010).
Angela Jameson, "Warning of new housing crash because FSA's reform plan is too weak", The Times Online (1 February 2010).
Natalie Martin, "FSA accused of fig leaf regulation", Mortgage Strategy (1 February 2010).

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