The Big Problem: Why Most Music Never Leaves The Bedroom
Webinar

Background: The most dangerous thing about growing up is forgetting how to play. From childhood Lego sessions to experimenting with piano, creativity has always been about freedom, not perfection. Yet today’s music creation process is so complex that most ideas die before they’re born, buried under software, costs and gatekeepers. While some turn to “cheat code” AI tools that promise instant songs they sacrifice true creativity in the process. Real artistry isn’t about shortcuts; it’s about play, building, breaking, and rebuilding with imagination.

Speaker:

Sigurdur Arnason is the Founder and CEO of OverTune since July 2020. Previously, worked as the Founder of Drexler Music from 2019 to July 2020. Head of Business Development at LarsEn Energy Branding from January 2016 to September 2019, focusing on energy branding for utilities worldwide. Holds a Master's degree in Innovation and business development, another Master's degree in Communication and Media Studies, and a Bachelor's degree in Philosophy from Háskóli Íslands.

Date
Thursday, 13 November 2025

Time
15:00 - 15:45 GMT

Cost
Free

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Speaker(s):
  • Sigurdur_Arnason
    Sigurdur Arnason
    Founder and CEO
    Overtune
Chairman:
  • Michael_Mainelli_emailcompressed
    Professor Michael Mainelli
    Chairman
    Z/Yen Group