Seasoned readers of Now and Z/Yen will be aware that Z/Yen has held occasional cricket matches and cricket events for many years.

Moreover, several Z/Yen faces can quite regularly be seen at Lord's during the summer; usually at Middlesex matches. Even Michael Mainelli is sure to turn up at Lord's at least once or twice a year. A small Z/Yen mob can usually be seen at Lord's Twenty20 matches.

So it should come as little or no surprise to such readers to learn that Z/Yen is sponsoring a young Middlesex cricketer, Ollie Wilkin, for the Twenty20 campaign this year. Ollie is a budding all-rounder, which demonstrates a balanced portfolio approach to his cricket, very much in line with Z/Yen philosophy.

Sponsoring a Middlesex player is rather good fun and surprisingly inexpensive. If you are intrigued, then click this
Sponsor a Middlesex Player link and give it a go.

Last year Z/Yen sponsored Paul Stirling, a batting all-rounder, for the same Twenty20 campaign; Paul's career is now very much on the upward trajectory. Not that Z/Yen is taking the credit for Paul's meteoric rise, of course, but we can say that Paul Stirling has a fascinating approach to risk and reward when he bats.