Now & Z/Yen - January 2000
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Now & Z/Yen - January 2000
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© The Z/Yen Group of Companies 2008
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Doo Yoo Zaroo?
Supplying the Realm
A Cure for All Known ailments
Madeira Me Dear
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Zaroo.com
is one of our most exciting new clients in what has been an incredibly good
start to the 00’s (naughties). Zaroo is a well-funded internet startup with the
objective of becoming the site of choice for 14 to 24 year olds. Zaroo came to
Z/Yen for help with one of the most adventurous aspects of its site, a
true-to-life investment game which Zaroo members can begin playing for fun and
end playing for real. Z/Yen’s contract includes the development of this
large-scale game, given our financial, computing, modeling and games experience.
Z/Yen has been working on the project for less than two weeks, yet already we
have advanced rapidly on the design of the game and are helping to accelerate
Zaroo through introductions to prospective partners. We look forward to a global
launch in the late Spring/early Summer. As they say, Doo Yoo Zaroo?
On
17 & 18 November, Keith Ellender and Michael Mainelli were working on the future
of defence procurement. Thevenue was a conference attended by Robert Key and
Robert Walmsley and run by IIR (Mary O’Callaghan’s old firm). Keith was speaking
on international marketing issues. Michael was chairing one of the days and
looking at the future of defence procurement given the rise of the internet, but
taking into account security issues. Both Keith and Michael were impressed at
the rapid rate of progress the US DoD has made in going on-line, particularly in
contrast to the UK. Michael and Mary have gone on to develop a training
conference on e-procurement in general, as well as radical procurement
strategies for the next decade.
Z/Yen's
voluntary sector niche has been acquiring yet more focus in the medical
charities arena. We are working with the British Heart Foundation, helping them
to find systems for grant making, while The Cancer Research Campaign has
recently commissioned us to help them look at the automation of drug development
clinical trials monitoring. The latter project has enabled Ian Harris to make
endless and repetitive jokes about "doing drugs". Meanwhile Mary O'Callaghan,
who is working on both projects, is now telling anyone who'll listen that she is
single-handedly finding cures for heart disease and cancer. She obviously spent
too long working with Michael on that Deutsche Bank project.
Following
the hugely successful Z/Yen & Jaffe port tasting (see