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© The Z/Yen Group of Companies 2008
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Volume Five, Number Seven
"Zest for Enlightenment"
The Irregular Newsletter of Z/Yen Limited
December 2007 |
PropheZy Helps Boost Charity Fundraising
For some time now we at Z/Yen have been convinced
that
PropheZy can help organisations to target their direct marketing activities
better. The fundraising arms of our charity clients are, of course,
heavily involved with direct marketing. Z/Yen has therefore been
conducting experiments with one charity client whose database has several
hundred thousand donors. This client has a heavy reliance on, and
excellent track record of, fundraising through direct marketing. After
several retrospective experiments, PropheZy participated in the client’s autumn
mail-shot with a couple of thousand potential donors that PropheZy fancied even
though conventional methods would not have selected those donors. The
results were superb, exceeding our expectations (although not exceeding
PropheZy’s of course) with c30% of the people PropheZy fancied actually giving.
Following that success, in January, a much larger PropheZy selection will
participate in that charity’s first post-Christmas mailing. If, as we hope
(and PropheZy predicts) PropheZy can boost the return from that mailing by 15%
to 25%, we will have proved that PropheZy is capable of significantly boosting
performance. Jez Horne, Mary O’Callaghan and Ian Harris are the Z/Yen team
on the case.
We believe that PropheZy can also help solve other fundraising and membership
problems, such as helping to select donors with a propensity to switch to
committed giving schemes and helping to recover lapsed members who have a
propensity to rejoin.
Any charity and/or membership and/or direct marketing readers who want to know
more about this exciting development should contact Ian Harris on
ian_harris@zyen.com or by telephone.
EX Marks the Spot
Not content with watching others build financial
exchanges, a little advance teaser that, with a fair bit of help from Mike
Smith, Z/Yen will be launching its own exchange game,
ExTzY, in
the New Year.
Yet Z/Yen’s work with real financial centres continues apace. Michael
Mainelli was asked to co-chair the Exchange Invest Conference Monaco. It
was a fantastic event says Michael where, naturally, he spoke about the
Global Financial Centres Index. Ever the champagne republican, he goes
on and on about meeting royalty and seems to have committed Z/Yen to co-sponsor
Exchange Invest Conference Monaco 2008. So if you do anything with
exchanges please do mark down Wednesday & Thursday, 15 & 16 October for a trip
to the casino with Michael.
Mark Yeandle and Michael have also been appearing and/or travelling regularly,
such as on Korean & Canadian television, at meetings with cities such as
Stockholm & Dubai, in numerous publications and, occasionally, at the office.
To help keep them on the road, Now & Z/Yen readers are asked to participate in
GFCI 3 at
http://www.zyen.com/Activities/On-line surveys/GFCI.htm.
Floating The London Accord?
Z/Yen is immensely proud that it helped create
and deliver the
London Accord with the City of London Corporation, BP plc, Forum for the
Future and Gresham College. During 2007, two dozen contributing
organisations, many of them Z/Yen’s investment bank clients, donated 25 papers
on climate change investment opportunities – ‘cash in, carbon out’. The result –
25 reports and nearly 800 pages of valuable research on climate change, free to
the world. Michael Mainelli, Mark Yeandle, Ian Harris and Alexander Knapp
all authored and/or co-wrote papers.
 But
Z/Yen is equally pleased that the London Accord had a float in the Lord Mayor’s
Show on 10 November! How many firms can point to their logo and a page in the
programme – all right, quite a few, but at least we were one of them.
Returning to the London Accord, there are detailed investment research papers on
renewables, biofuels, energy efficiency, emissions trading and forestry, to name
a few. The conclusions of the London Accord are many. In short –
there is no silver bullet; we must commit to significant carbon prices; forestry
is the area of biggest uncertainty. The London Accord questions certain
technologies, such as carbon capture & storage, as well as certain policies,
such as taxation and planning permissions. The Rt Hon. Lord Mayor of
London, David Lewis, and the City of London Corporation are most kindly hosting
a gala publication launch on 19 December at the Mansion House.
Z/Yen is exploring how the London Accord might continue to add value.
Suggestions on an email to Alexander Knapp! Any Now & Z/Yen reader with an
interest in climate change should visit
www.london-accord.co.uk &
www.london-accord.co.uk/final_report to start reading. Please do
contact Z/Yen if you would like a CD-ROM of the results, or any more
information.
Nativity Story
 It
wouldn’t be a Christmas Special without a cuddly story, and what could be more
suitable than a nativity tale? So we are delighted to announce that Becky and
Neil Dawson have produced Isaac, a young brother for Oscar. Isaac weighed
in at 6lb 8oz on Day One [is that featherweight? – please check – ed] and all
the family are doing well. So let us put aside Linda Cook’s grumbling
about the payroll software refusing to believe that the same member of staff can
go on maternity leave twice. And let us also put aside Ian Harris’s annual
“bah humbug” noises at Christmas time. Instead, we wish the Dawson family
all the best and also wish all Now and Z/Yen readers a very happy Christmas and
Happy New Year!
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