Clean Business Cuisine
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Clean Business Cuisine
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© The Z/Yen Group of Companies 2008
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Clean Business Cuisine: Now and Z/Yenthe humorous risk/reward management novelby Michael Mainelli & Ian Harris Clean Business Cuisine, the best-selling, humorous risk/reward management novel, is now a killer serial on-line. Clean Business Cuisine is a novel modeled as a rediscovered ancient business text. It comprises a series of stories (or case studies) which are set around the workings of an ancient laundry and restaurant. Clean Business Cuisine was a Sunday Times book of the week when first published in the summer of 2000 and was recommended by Waterstones Piccadilly for Christmas.
In an extraordinary break with publishing tradition, Z/Yen Communications Limited, which owns all rights to the work, serialized monthly Clean Business Cuisine on the world-wide-web.
Ian Harris, who together with Michael Mainelli wrote the book, explains why this seeming giveaway is in fact an opportunity to make a quick buck. “Clean Business Cuisine has sold brilliantly and in a most unusual way. A high percentage of sales have been satisfied customers placing bulk orders as gifts or as fun educational tools. The design of the physical book is stunning. We believe that allowing wider access to the work on-line will generate huge sales of the physical book, after which placing the film rights will be a mere formality. Brad Pitt would make a fine Lo Fan. Seriously, this idea should not only help sell even more copies of the book but it will also allow people who don’t have £15 to spare to read the book.”
Among the 60 plus reviews, Clean Business Cuisine has been described as "highly entertaining . . . wonderfully daft . . . hilariously sophisticated stuff" (Sunday Times), "design is stunning" (Business World), "entertaining and excellent spoof…worth buying as a present for a colleague or customer" (Long Range Planning) and "a fascinating book with fascinating accolades" (Becky Anderson, CNN).
OVERVIEW. How to manage organisations, motivate people and make a quick buck: the eternal Z/Yen questions. As with many ancient questions, the answers have been locked away in obscure Eastern texts that have only recently re-emerged. At last, these excerpts from The Z/Yen Papers, modernised and re-published as Clean Business Cuisine, reveal to our age the one true path(s) to enlightenment. Today, with the benefit of these teachings, businesses everywhere will thrive and the course of history will be irrevocably improved.
DESCRIPTION. Clean Business Cuisine: Now and Z/Yen is a novel modelled as a rediscovered ancient business text. It comprises a series of stories (or case studies) set around the workings of an ancient laundry and restaurant and its legendary proprietor, Chao Kli Ning. Each story is based on a simple duality, centralisation versus decentralisation, managing people or managing results, technology is wonderful or technology is useless. Clean Business Cuisine is firmly grounded in management theory and practice, served up in a wry, light hearted manner for the general reader to enjoy.
Clean Business Cuisine is a uniquely enjoyable yet informative read, perfect for managers, students and anyone interested in enlightenment. The design of this book is stunning – a great gift.
DETAILS.
SOME OF OVER 50 RAVE REVIEWS.
"shows how business acumen can be successfully combined with humour, fun and a distinct lack of regard for convention . . . very sharp and even witty" "Cleverly constructed and amusingly related, this will appeal across the board." "it’s a must for any management student . . . it really does make management studies fun while simultaneously covering all the main topics" "firmly grounded in management theory and practice . . . design is stunning" "Clean Business Cuisine is the 1066 and All That of management. "very tongue in cheek and very funny but also strangely enlightening" "light style and unforced humour" ABOUT THE AUTHORS. Michael Mainelli and Ian Harris are founders/directors of the risk/reward management firm Z/Yen and the modern scions of Chao Kli Ning’s dynasty. Before reaching total Z/Yen enlightenment, Michael and Ian’s monastic duties included service as management consultants and corporate strategists, advising businesses and organisations on the one true path(s), as well as writing and contribution to numerous business publications.
CONTENTS. Prologue – Z/Yen Things You Always Wanted to Know About Business; Chapter One: Centralisation/Decentralisation – Confederal Unity; Chapter Two: Technology – Gizmo’s Big Adventure; Chapter Three: Human Resources – People Are for Turning; Chapter Four: Continuous Improvement – Quality is Free; Chapter Five: Management Information – The Question of Hu; Chapter Six: Leveraged Growth – Brothers in Alms; Chapter Seven: Strategy – The Greeks Have a General Word for It; Chapter Eight: Commercial Ethics – Kli Ning’s Principle Problem; Chapter Nine: Sales and Marketing – Saving Faith; Chapter Ten: Risk/Reward – Fat Chance’s Risky Business; Epilogue – See You, Z/Yen.
TELEVISION.
"a recipe for success" - Heather Scott, Sky News (1 September 2000). CELEBRITY ENDORSEMENTS.
"A very lighthearted, entertaining read that would make an ideal gift." More information:
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